Insights
Get the inside scoop on how to grow your business, find global customers, and generate recurring revenue on Amazon with these hot-off-the-presses tips and tricks.
Case Study: Comprehensive strategy to increase profitability and lower the Advertising Cost of Sales (ACOS), and improve organic ranking
Context Recognizing the challenges faced by the lighting brand in their AI-managed advertising campaigns, Oceanwing sought to overcome these obstacles and achieve significant improvements in
Join Us For a Free VIP Dinner in New York During the Amazon Unboxed 2022!
Oceanwing is going to be in New York this month in full force for Amazon Unboxed 2022! If you‘re a seller or a brand looking to learn
The Winning Strategy that Takes Your Amazon PPC from Basic to Master
If you’ve been selling on Amazon, or Amazon PPC (also called Amazon Sponsored Ads), you already know it’s the go-to for fulfilling your overall eCommerce
Case Study: How Beekeeper’s Naturals Ranked as a #1 Best Seller on Prime Day 2022 by Leveraging Oceanwing’s Full-Funnel Ad Strategy
According to a third-party estimate, this year’s Amazon Prime Day delivered grossed more than $12 billion in sales, marking it the biggest Prime Day event
How Brands Can Spring Forward with Refreshed Marketing Strategies
With Spring around the corner, brands should be looking at ways to optimize their marketing strategies. This is the time to consider your current marketing plans and decide what’s working and what needs a little TLC. The assessment of current inventory is key.
Show Your E-commerce Marketing Strategy Some Love this Valentine’s Day
Valentine’s Day is fast approaching! This is a prime opportunity for the e-commerce industry to take advantage. Let’s talk about why this specific holiday boasts
Case Study: How We Saved 10% of Total Cost for An Apparel and Footwear Brand with Full-Cycle Logistics and Supply Chain Management
Overview Maintaining logistics and supply chains are some of the most essential components of running a successful eCommerce business. However, due to the complexity involved,
Unpacking the Biggest E-commerce Shopping Season, What did we learn?
The 2021 holiday season was a whirlwind for retailers. For the second year in a row, the world grappled with a pandemic-fueled holiday season. Despite
Top 4 PR Tactics to Boost Your Beauty & Skincare Brand on Amazon
Despite massive store reopenings in 2021, it seems that more and more customers are interested in buying beauty and skincare products online. As a result,
Reflecting on Success in 2021
While 2021 hangs its hat on another calendar year, it’s fair to say this was one for the books. We launched our full suite of
Best Practices to Overcome Supply Chain Woes through the Holidays and Beyond
Unless you’ve been living under a rock the past year, it should come as no surprise that the supply chain landscape is a continuously evolving
A Discussion on the Solutions of 2022 Amazon US Referral and FBA Fee Changes
Based on a recent announcement from Amazon, starting from January 18th, a bunch of Fulfillment by Amazon (FBA) fulfillment fee changes will come into effect.
The Secret Weapon of Listing Optimization
There are 9 million active sellers on Amazon, compared to only 2.5 million before the pandemic. With so many new sellers, there’s a lot more
The Most Asked Questions about Amazon DSP & Sponsored Ads
Data shows that the cost of Amazon Ads has increased by over 50% since 2020, thus, learning how to allocate your budget and utilize its full potential
Nutrition Industry Case Study
There are over 9 million sellers on Amazon. Getting your offerings in front of the right people can be daunting. For many of our clients, visibility is a key obstacle in reaching higher growth rates and greater profits on Amazon. Our client, Nutrition Brand, was in a highly competitive category, making this common problem even more pronounced. Here’s how we solved it with full-cycle optimization.
Scaling Dilemma: Do You Need an eCommerce Agency?
If your eCommerce business is growing fast, scaling becomes quite the dilemma. When your brand is in a rapid growth phase, clients and employees need
Amazon Holiday Prep: How to win customers on Black Friday and Cyber Monday
Holiday season is coming! Each year, Amazon gets incredible amount of traffic during the holidays. It’s only three months left. We want you to be prepared to make the most of this opportunity.
Global eCommerce Opportunity: Getting to know Chinese Sellers and Brands
At Oceanwing, we act as a bridge connecting brands all over the world. As such, we get a front-row seat to emerging opportunities and big
The Best Practices from Prime Day 2021 Recap
Read Oceanwing’s recap of the recommended best practices for Amazon’s 2021 Prime Day. We review the data from this year’s Prime Day, share some of
Easy Tips for How to Leverage Customer reviews to build a Standout Listing
Leverage customer reviews for gold nuggets of truth straight from the people who actually buy your products and optimize your product listing for more sales.
10 Last-Minute Checklist Items to Win Customers on Prime Day
Amazon’s 2020 Prime Day hit 10.4 billion in sales. For online sellers, Prime Day is the biggest sales event of the year, and it’s prime