About us
Anker-built expertise.
Your marketplace success.
From Anker’s marketplace dominance to your brand’s success—we deliver expert strategies and hands-on management that become category leaders.
Trusted by leaders on Amazon
Who we are
Your Amazon
marketplace partner
Oceanwing is a full-service Amazon marketplace agency that combines deep operational expertise with cutting-edge technology to help brands thrive on the world’s largest e-commerce platform. Founded by Anker Innovations—one of Amazon’s most successful native brands—we bring battle-tested strategies and insider knowledge from building category-leading products on the platform. From advertising optimization and inventory management to brand protection and international expansion, we provide end-to-end solutions that drive measurable, sustainable growth for sellers and vendors of all sizes.
By The Numbers
Proven track record of success
$500M+
Revenue managed annually
98%
Client retention rate
150+
Team members worldwide
Our Story
Built by Anker, Amazon's most successful native brand
Oceanwing was launched in 2019 by Anker Innovations, a company that built its success by creating top-selling products on Amazon—from portable phone chargers to speakers. Having mastered the marketplace from the inside, Anker recognized an opportunity to help other brands achieve similar success.
From our Bellevue headquarters, we’ve grown tenfold since inception, expanding from 60 to 160+ employees across the U.S., Europe, Asia, Japan, China, and Korea. Our breakthrough came with Amazon DSP ad tech services, which quickly became a cornerstone of our offering, alongside logistics, customer service, branding strategies, and our custom cloud-based optimization software.
We’ve helped brands like Vital Proteins grew sixfold and achieve top seller status in under a month. From Hisense to Amore Pacific, we’ve proven our ability to catapult clients to the top of their categories by identifying key opportunities for fast growth.
Our Vision
Making every exceptional brand globally recognized.
We envision a world where outstanding products reach their full potential, transcending borders and connecting with customers worldwide.
Our Mission
Driving global brand success through expertise and seamless e-commerce solutions.
We empower brands with cutting-edge technology, deep marketplace expertise, and personalized strategies to dominate their categories.
Our Values
What drives us forward
Our values shape how we work, the decisions we make, and the relationships we build.
Collaborate to Achieve
We grow together with our clients, our people, and our long-term vision — creating value, sharing success, and pursuing sustainable achievement.
Strive for Excellence
We constantly raise the bar — exceeding expectations, benchmarks, and our own limits.
Focus on Fundamentals
We stay grounded in facts and logic, seek continuous self-improvement, and act with openness and integrity.
Leadership
Meet our team
Industry veterans combining deep marketplace expertise with technology innovation.
Joe Wu is the CEO of Oceanwing, leading global strategy, operations, and client services for 100+ brands generating over $500M in GMV. He built Oceanwing’s eCommerce service organization from the ground up and oversees performance across Amazon strategy, advertising, supply chain, and growth operations. Joe also maintains key partnerships with Amazon leadership to drive long-term marketplace expansion.
Joe Wu
CEO
Ann Yang leads operations at Oceanwing, overseeing delivery and performance for 40+ clients across North America, Europe, and Asia. She builds scalable operating systems that improve account execution, client outcomes, and revenue efficiency. Previously, she led Anker’s Amazon Canada business, launching 10+ category best sellers and achieving #1 share across seven categories.
Ann Yang
VP of Operations
Zhiwei Chen leads Oceanwing’s advertising organization and performance strategy across Sponsored Ads, DSP, and retail media. He built the company’s advertising and BD teams and helped shape Oceanwing’s full-funnel performance model. Before joining Oceanwing, he scaled Soundcore and Eufy from launch to over $100M in GMV at Anker.
Zhiwei Chen
VP of Ads
KK leads Oceanwing’s North America business, helping enterprise and growth-stage brands scale on Amazon through strategic planning and operational execution. He oversees GTM development, performance delivery, and client success across the region. Prior to Oceanwing, he held leadership roles at SAP-Ariba and Alibaba, driving enterprise solutions and large-scale merchant growth.
Dongkai Chen
General Manager, North America
Ben Attwell leads Oceanwing’s European business, partnering with brands to expand across the UK and EU through marketplace strategy and retail media growth. He brings over 15 years of international leadership experience across eCommerce, marketing, and commercial strategy. His background includes roles at Amazon and global brands such as LEGO and Gibson.
Benjamin Attwell
Head of Europe
Global Reach
Offices worldwide
Supporting brands across North America, Europe, and Asia Pacific.
80807 München
GaoXin District, Changsha
Hongqiao Road, Shanghai
Shinjuku-ku, Tokyo-to 160-0023
Work with the agency built by Amazon’s most successful brand
Get the same expertise that transformed Anker into Amazon’s #1 native brand. Our proven strategies have helped brands become category leaders—let us do the same for you.