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Through Full-Cycle Optimization, Vital Proteins Reaches #1 Category Share
How did we help Vital Proteins gain number 1 category share through full-cycle optimization?
There are over 9 million sellers on Amazon. Getting your offerings in front of the right people can be daunting. For many of our clients, visibility is a key obstacle in reaching higher growth rates and greater profits on Amazon.
Our client, Vital Proteins, was in a highly competitive category, making this common problem even more pronounced. Here’s how we solved it with full-cycle optimization.
Vital Proteins is an established, successful brand selling collagen-based products. Unfortunately, the competition was consistently edging out their offerings on Amazon.
Gaining visibility and traction on Amazon was a significant challenge for the company, and the strategies they were using were costing too much money with little ROI to show for it.
These issues were eating away at the company’s bottom line, but they weren’t too big for us to solve.
How did we help Vital Proteins gain number 1 category share through full-cycle optimization?
There are over 9 million sellers on Amazon. Getting your offerings in front of the right people can be daunting. For many of our clients, visibility is a key obstacle in reaching higher growth rates and greater profits on Amazon.
Our client, Vital Proteins, was in a highly competitive category, making this common problem even more pronounced. Here’s how we solved it with full-cycle optimization.
Vital Proteins is an established, successful brand selling collagen-based products. Unfortunately, the competition was consistently edging out their offerings on Amazon.
Gaining visibility and traction on Amazon was a significant challenge for the company, and the strategies they were using were costing too much money with little ROI to show for it.
These issues were eating away at the company’s bottom line, but they weren’t too big for us to solve.
The Problem
- There were some serious conflicts between cross-channel pricing and promotion
- There were some serious conflicts between cross-channel pricing and promotion
- There was a lack of synergy between marketing, branding, customer service, and inventory management
- These issues were eating away at the company’s bottom line, but they weren’t too big for us to solve.
Our Solution
- Established full-cycle account management for integrated Amazon optimization services across multiple channels
- Rebuilt the company’s pricing and promotion model to improve net income
- Created and launched a multi touch-point sales growth and strengthening plan that included promos, hero SKUs, PR, digital advertising, and more
The Results
- Saved Vital Proteins over $1 million in operational expenses
- Grew brand search volume over 4000%
- Increased CN/US 24 hour customer support capabilities
- Achieved the Top 1 category within a month
- Doubled sales numbers from the previous year
Want these results for your brand? Reach out to us today.
- You might be dealing with some big problems on Amazon. But getting your brand into the top category for your niche isn’t a big deal for us. We’ve been building Amazon bestsellers for more than a decade and have the experience to back it up.
- Reach out to us and let’s get you started with a full-cycle optimization plan for your business.