How PPC optimization reduced ACOS/TACOS by 10% and improved ranking
Sponsored Ads rebuilt around high-intent queries and disciplined placements to cut waste and grow share.
20%
Decrease in TACOS
33%
Decrease in ACOS
Top 20
Boosted Organic Ranking in Top 20
We led with Amazon PPC optimization—restructuring Sponsored Ads around proven, high-intent queries; right-sizing Top-of-Search multipliers; and tightening negatives and match-type controls to remove waste. Budgets shifted from broad, low-value placements to efficient coverage where listings convert, while creative tests and keyword stewardship improved relevance. The result: lower ACOS/TACOS, stronger click share on priority terms, and a lift in organic rankings as paid efficiency compounded into durable growth.
Context
Recognizing the challenges faced by the lighting brand in their AI-managed advertising campaigns, Oceanwing sought to overcome these obstacles and achieve significant improvements in advertising performance. They turned to Pacvue’s powerful tools to drive enhanced results and increase the brand’s profitability, lower the ACOS, and improve organic ranking.
Strategic Approach
Oceanwing executed a meticulous strategy, leveraging Pacvue’s comprehensive suite of advertising tools. These included Share of Voice, Keyword Harvesting, ASIN Harvesting, Rule-Based Optimization, and Dayparting.
The strategy focused on maximizing advertising resources, increasing low-funnel traffic for improved conversion, targeting the correct audience, optimizing ad structure to drive brand traffic, and targeting relevant keywords with optimized ad materials.
Results
Through the combined efforts of Oceanwing and Pacvue, the lighting brand achieved outstanding results:
ACOS: 33% decrease (efficiency gains from query and placement focus).
TACOS: 20% decrease as organic contribution improved.
Ranking: higher first-page coverage on core queries, from outside the top 100 to within the top 20.
Spend quality: reduced waste via negatives, match-type discipline, and ToS controls.
These results signify a substantial improvement in cost efficiency and profitability for the brand.
Conclusion
The collaboration between Oceanwing, the lighting brand, and Pacvue proved highly successful in addressing the challenges faced by the brand’s advertising campaigns. Through the implementation of Pacvue’s advanced tools and the execution of a comprehensive strategy, Oceanwing achieved remarkable improvements in profitability and cost efficiency. The notable decrease in TACOS and ACOS underscores the effectiveness of the strategy in driving enhanced advertising performance.
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Takeaways
1. Partnering with a digital advertising agency and leveraging advanced tools like Pacvue can significantly enhance advertising performance.
2. Employing a comprehensive strategy that includes Share of Voice, Keyword Harvesting, ASIN Harvesting, Rule-Based Optimization, and Dayparting can lead to remarkable improvements in ACOS efficiency, organic ranking, and profitability.
3. Effective collaboration between digital advertising agencies, brands, and advanced tools is crucial for achieving desired results.
4. Continuous monitoring, optimization, and adaptation of advertising strategies are essential for sustained success on eCommerce platforms.
5. The expertise and dedication of digital advertising agencies, combined with advanced tools, can drive exceptional outcomes for brands in the competitive online marketplace.
Budget Reallocation & Day-Parting
- Identified untapped demand: Leveraged data analytics to uncover high-potential niches within the declining category, such as “immune support for active lifestyles.”
- Benchmarked competitors: Analyzed rivals’ gaps in keyword targeting and content to carve out competitive advantages.
Budget Reallocation & Day-Parting
- Identified untapped demand: Leveraged data analytics to uncover high-potential niches within the declining category, such as “immune support for active lifestyles.”
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