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With our buttoned-up triangle strategy, audio tech company SoundCore hit Top 3 in market share for their category.
Audio Tech Brand Busts Through Amazon Noise, Becoming Top 3 in Market Share with Our Triangle Strategy
Playing with the big boys on Amazon can be an intimidating endeavor. But the highly competitive headphone category wasn’t enough to put audio tech brand SoundCore off Amazon. Instead, what they needed was a proprietary triangle strategy from yours truly.
When you think of wireless headphones, you probably think about big-name brands like Samsung or Apple. Well, SoundCore may not be a major household name like those. But SoundCore is beloved among Grammy-winners like Ne-Yo, Callie Caillat, and Grammy-winning audio producers.
Here’s how we busted through the Amazon noise and accelerated SoundCore’s sales on the eCommerce giant.
Audio Tech Brand Busts Through Amazon Noise, Becoming Top 3 in Market Share with Our Triangle Strategy
Playing with the big boys on Amazon can be an intimidating endeavor. But the highly competitive headphone category wasn’t enough to put audio tech brand SoundCore off Amazon. Instead, what they needed was a proprietary triangle strategy from yours truly.
When you think of wireless headphones, you probably think about big-name brands like Samsung or Apple.Well, SoundCore may not be a major household name like those. But SoundCore is beloved among Grammy-winners like Ne-Yo, Callie Caillat, and Grammy-winning audio producers.
Here’s how we busted through the Amazon noise and accelerated SoundCore’s sales on the eCommerce giant.
The Problem: Big tech dominates in SoundCore’s categories.
- Competition in the headphone category is fierce on Amazon.com. Unfortunately, the traffic landscape is also brutal to navigate for smaller audio brands. Traffic is split between low-price competitors and huge brands like Apple.
- When we started working with them, SoundCore was a relatively new and small brand with high-quality offerings — now beloved among Grammy-winning artists. So the main challenge was, how could the company make headway on Amazon, jammed between low-prices and bigwig companies?
- SoundCore needed an airtight strategy that would ensure they could carve out a specific slice of the market.
Solution? The Triangle Strategy
- We used our proprietary triangle strategy to give SoundCore wings.
- ● Analyzed the price-bands breakdown of SoundCore’s product categories
- ● Compared these with advantages and disadvantages of different competitors
- ● Created a custom triangle strategy, aiming for two core price-bands and capitalizing on the unique opportunities they presented
- SoundCore’s execs were quite happy with the results. And it’s not hard to see why.
Final Results
- Through our triangle strategy, SoundCore became the most popular TWS (true wireless) brand in the $50-$100 price-band in the following markets on Amazon:
- ● US
- ● JP
- ● DE
- ● UK
- ● CA
- One of SoundCore’s top offerings, the Liberty Series, achieved an average of 4.5 stars. SoundCore also hit the Top 3 in market share, hot on the tails of Apple and Samsung, in the same markets as above for 2020.
- Are Goliaths smashing your David on Amazon? Our Amazon experts can slay those giants for you and achieve greater market share for your company, even in highly competitive categories.
Want these results for your brand? Reach out to us today.
- Regardless of your brand size and whether you’re new to your industry or not, we can bust through the Amazon noise for you. Shoot us a message, and let’s talk!