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Amore Pacific Japan
Amore Pacific JP needed a brand awareness strategy to make competitors green with envy. Here’s how we achieved a 9.8 ROI and then some for them.
Powerful Brand Awareness Strategy Nets Beauty Brand Amore Pacific JP 9.8 ROI in 2 Months
Amazon is a highly competitive eCommerce platform, but Covid-19 made things worse — especially for beauty brands. Our client, Amore Pacific JP, tried to break through the glass ceiling in the beauty industry set by giants Maybelline and Dior in Japan.
Then, the pandemic hit. Lower demand for beauty products put a serious crimp in their ability to generate both awareness and revenue. That is until we entered the scene.
Here’s what we did to achieve higher ranks for Amore Pacific JP’s offerings on Amazon with a 9.8 ROI in only two months.
Powerful Brand Awareness Strategy Nets Beauty Brand Amore Pacific JP 9.8 ROI in 2 Months
Amore Pacific JP, tried to break through the glass ceiling in the beauty industry set by giants Maybelline and Dior in Japan.
Then, the pandemic hit. Lower demand for beauty products put a serious crimp in their ability to generate both awareness and revenue. That is until we entered the scene.
Here’s what we did to achieve higher ranks for Amore Pacific JP’s offerings on Amazon with a 9.8 ROI in only two months.
The Problem: Amore Pacific JP needed to generate awareness of their products on Amazon
- Amore Pacific JP had two specific beauty products popular with their customer base — Hera and Laneige. Unfortunately, the makeup category is highly competitive, and Maybelline and Dior were edging them out.
- Additional pressures came from lowered demand thanks to the Covid-19 pandemic. But all hope wasn’t lost.
- What the company needed was to get their offerings in front of the right people on Amazon. That’s our forte here at Oceanwing. So we designed a robust brand awareness campaign for them, among a few other effective strategies.
Our Amazon Brand Awareness Campaign
- Here’s what we did:
- ● Executed multiple strategic moves to connect with the company’s target audience through PR, deals, social media outreach, and more
- ● Thoroughly investigated Amore Pacific JP’s competitors and sussed out potential opportunities to exploit with digital marketing efforts designed for a maximum drive in targeted traffic.
- ● Continuously refined the company’s product listings and Amazon ads to optimize conversion metrics, click-through rates, and organic search ranks.
- Our efforts netted the company a massive payoff. Let’s take a look at the results.
Final Results
- ● Achieved a 9.8 ROI in just two months
- ● Improved ARA ranks for Hera and Laneige 1.5X
- ● Hit bestseller status in Lipsticks and Foundation categories
- Are you struggling to gain traction and revenue in a post-pandemic world? We’ve got the big data and in-house capabilities to build you a brand awareness campaign that’s out of this world and into the next stratosphere.
- Hit us up, and let’s devise your strategic plan of attack.