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TCL
TCL was in a highly competitive category on Amazon — cell phones. Our product listing optimization netted millions in sales in their first year alone.
Laser-Focused Product Listing Optimization Achieves Millions in Sales for Cell Phone Company TCL
TCL is like the little engine that could. With only two cell phone product listings, this tenacious little brand was up against some serious competition on Amazon. Giant brands absolutely dominate the cell phone category on Amazon. Could TCL gain market share and generate recurring revenue on the platform?
Yes, and to the tune of millions. This is their story.
Dun dun.
Laser-Focused Product Listing Optimization Achieves Millions in Sales for Cell Phone Company TCL
TCL is like the little engine that could. With only two cell phone product listings, this tenacious little brand was up against some serious competition on Amazon. Giant brands absolutely dominate the cell phone category on Amazon. Could TCL gain market share and generate recurring revenue on the platform?
Yes, and to the tune of millions. This is their story.
Dun dun.
The Problem: TCL had only two listings on Amazon.com and a ton of competition standing in their way.
- International corporations with household names and substantial product lines practically own the cell phone category on Amazon. We started working with TCL about two years ago, and they were actually one of our first clients. When they reached out to us, they had two products they wanted to sell on the eCommerce giant.
- After just one year of working together, TCL had achieved a ranking in the Top 20 Products for Chinese brands and the sales revenue to match. They’d expanded their product line and marketing channels with effective product listing optimization strategies in year two. We’ve since leveled up our partnership.
- Here’s what TCL had to say:
- “Anker's professionalism and reliability are the cornerstones to winning the client's trust. With Anker's brand power and its mechanism of learning and revolution, it keeps absorbing new things and embracing new trends. That's why it always has the competitive edge and high level of customer loyalty.”
- Here’s what we did to kickstart this beautiful friendship.
Our Amazon Product Listing Optimization Solutions
- ● We thoroughly explored the brand’s unique selling points and optimized high-quality listing pages based on TCL's products.
- ● Refined the operation and continuously optimized the listings and onsite advertising to improve the product keyword ranking.
- ● Made full use of BD resources and linkage with PR to boost onsite sales ranking
The Results
- Are you concerned that the competition is too fierce on Amazon for your product category? That’s no match for our optimization solutions.
- No matter how big or small your brand, we can achieve massive and brag-worthy results for your eCommerce venture. Shoot us a message, and let’s make your competitors green with envy.