Expert team driving Amazon success

Our team members come with profound knowlege and experience of eCommerce and strive to achieve transformative growth of our clients. Our leadership team is approachable and hands-on.


Joe Wu

Oceanwing – 2019 to present CEO

· 100+ Clients, $100M ad spend, $500M GMV

Anker – 2017 to 2019 Audio BG Leader
· Direct online and offline sales landscape of Soundcore

ZTE – 2007 to 2017 Senior Sales Director

· Direct offline expansion in Libya and North America


Benjamin Winters

· Led team managing 5B in total Amazon sales
· Established Marketing & Advertising offering
· #1 Amazon Ads US partner
· Raised series-A from Accenture Song & GLP Capital Partners

· Successfully sold/merged with Ideoclick to form the Marketing & Advertising product service and team

VP of Operations

Ann Yang

Oceanwing – 2019 to present, VP
· Manage 40+ clients from US, CN, JP, KR, EU ,over $350M GMV

Anker – 2016 to 2019 Channel Director, Amazon CA
· Manage all Anker products in Amazon Canada, built 10+ category Best Seller, achieved No. 1 market share under 7 categories

VP of Ads

Zhiwei Chen

Oceanwing – 2019 to present, VP
· In charge of BD, and company organization. Established BD, Advertising, and IDC team.

Anker – 2015 to 2019 BG Sales Director
· Manage global sales of Soundcore and Eufy, from 0 to $100M GMV

General Manager, NA

Dongkai Chen

Oceanwing – 2019 to present U.S. Business Co-Founder
· Manage 20+ client success team cross 30 American based clients

SAP – 2015 to 2019 Head of Solution BG
· Manage SAP-Ariba solution team in the to support large enterprise like State Grid Corp.

Alibaba – 2012 to 2015 Director of B2B Consumables
· Manage Aliexpress sellers with total GMV of $200M

Business Lead, NA

Max Thayer

Oceanwing – 2021 to present Business Development
· Signed over $250M GMV in new clients under management

Anker – 2015 to 2021 Director of Retail Sales Organization, NA
· Launched key national retail accounts at Walmart, Target, Best Buy, Costco, and NSPs that contribute