How Oceanwing Expanded Vital Proteins Inventory Management Across 5 EU Core Amazon Markets
An Amazon marketing agency restored supply stability for Vital Proteins, a brand under Nestlé, using a structured 3-in-1 inventory management system to support operational control and seasonal demand aligned with Amazon’s marketplace platform.
50%
Stockout Loss Reduction (Year 1)
100%
Stockout Loss Reduction (Year 2)
100%
Supply-Demand Balance
We supported Vital Proteins through its planned expansion across 5 core EU markets on Amazon. During early-stage operations, the company revealed critical gaps in inventory management and inadequate anticipation of major Amazon promotional events. These constraints disrupted Amazon orders, leading to a direct sales loss of €800,000. This example is among our Amazon advertising case studies, highlighting how operational alignment impacts revenue performance on Amazon shopping.
The Challenge
As Vital Proteins scaled to meet the growing demand across varying EU marketplaces on Amazon, operational inefficiencies quickly created revenue hurdles. The brand lacked an understanding of Amazon’s lead times and third-party warehouses, and it had a lengthy 3-month production cycle. Coupled with no accurate forecasting for seasonal promotions, these struggles led to nearly 6 months of continuous stockouts and direct sales losses of €800,000.
- Extended Stockouts Across Goal EU Markets:Poor synchronization between production, logistics, and Amazon FBA intake led to six months of continuous stockouts. That lost revenue and unstable Amazon order flow harmed the company’s operations.
- Lack of Awareness of Warehouse Lead Times: Vital Proteins didn’t understand FBA processing timelines, leading to further delays, compounded by a fixed 3-month production cycle that restricted the brand’s ability to respond to demand fluctuations.
- Inefficient Third-Party Warehousing: Disconnection between warehouses led to reduced sales flexibility. Inventory couldn’t be reallocated quickly based on real-time signals across various Amazon shopping channels.
- Inadequate Promotional Forecasting: Amazon hosts several seasonal promotions in each target EU market, but the brand was unable to anticipate them, leading to accelerated stock depletion and further operational instability.
Category
Platform
Amazon
Type
Brand
Date
March 26, 2026
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Strategic Approach
Oceanwing created a 3-in-1 inventory management system that integrated warehousing, monitoring, and planning. This customized system aligned brand supply with the target core market demand, forming a foundation for scalable future growth.
- Transit Warehousing Optimization: We established a centralized transit warehouse between the factory and Amazon FBA. This enabled greater flexibility in shipment scheduling and accurate supply chain responses to sales trends and promotional activity. Dynamic allocation ensured reduced delays and long-term Amazon storage fees.
- Inventory Monitoring System: We built a daily-updated inventory-tracking system to monitor core Amazon sales metrics in real time. That included FBA inventory levels, distribution center stock, in-transit units, and turnover rates. With full visibility into the supply chain, newly introduced monthly planning cycles could refine demand forecasting and optimize decision-making logic.
- Inventory Turnover Strategy: We aligned inventory planning with the brand’s 2-3 month production cycle. The model included 2-4 months of sales-based inventory and 1-2 months of safety stock. This stabilized the average inventory coverage period at 90 days, balancing availability with storage cost efficiency.
- Inventory Alignment with Demand Cycles: All inventory planning was restructured to reflect Amazon’s promotional timelines. That reduced the risk of lost Amazon orders during high-traffic events and of insufficient stock during peak demand, regardless of the EU market.
Results
Stockout Loss Reduction: In Year 1, our collaboration led to a 50% reduction in stockout-related losses. By Year 2, that reduction hit 100%.
Full Supply-Demand Balance: With the new system, Vital Proteins inventory availability reached 100% alignment with Amazon market demand across all 5 EU core markets.
- Operational Stability at Scale: A reliable inventory management system with forecasting and a turnover strategy reduced reliance on reactive logistics, enabling the brand to achieve consistent inventory coverage.
Key Insights
Centralized warehousing improved responsiveness across Amazon markets in the EU.
Real-time inventory monitoring is essential to maintain stable Amazon order fulfillment.
Production planning must align with demand forecasting, even in promotional or seasonal cycles.
As part of our Amazon advertising case studies, Vital Proteins highlights the importance of operational execution in supporting long-term growth.
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Advertising Continuity & Restructuring
- Identified untapped demand: Leveraged data analytics to uncover high-potential niches within the declining category, such as “immune support for active lifestyles.”
- Benchmarked competitors: Analyzed rivals’ gaps in keyword targeting and content to carve out competitive advantages.
Budget Reallocation & Day-Parting
- Identified untapped demand: Leveraged data analytics to uncover high-potential niches within the declining category, such as “immune support for active lifestyles.”
- Benchmarked competitors: Analyzed rivals’ gaps in keyword targeting and content to carve out competitive advantages.
Budget Reallocation & Day-Parting
- Identified untapped demand: Leveraged data analytics to uncover high-potential niches within the declining category, such as “immune support for active lifestyles.”
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