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DONGINBI
With a detailed strategy and effective brand positioning, we achieved a massive increase in impressions and sales on Amazon for client Donginbi.
Legacy Beauty Brand Donginbi Gets their (Ocean) Wings and Reaches $300K GMV in Q1
Donginbi is a luxury beauty brand under KGC, founded back in 1899. The company’s signature ingredient in its effective skincare line, red ginseng, provides customers with some of the most luxurious skincare experiences.
With such a stellar product and reputation going back generations, you’d think the company would have no issue selling on Amazon. But that’s only true if Donginbi could get its offerings in front of the right people.
Obvious foreshadowing ahead — we were able to do just that and achieved tremendous results (and sales numbers) for Donginbi.
Here’s how it all went down.
Legacy Beauty Brand Donginbi Gets their (Ocean) Wings and Achieved 6K Orders in 3 Months
Donginbi is a luxury beauty brand under KGC, founded back in 1899. The company’s signature ingredient in its effective skincare line, red ginseng, provides customers with some of the most luxurious skincare experiences.
With such a stellar product and reputation going back generations, you’d think the company would have no issue selling on Amazon.
But that’s only true if Donginbi could get its offerings in front of the right people.
Obvious foreshadowing ahead — we were able to do just that and achieved tremendous results (and sales numbers) for Donginbi.
Here’s how it all went down.
The Challenge: Brand Positioning and Awareness
- Donginbi’s line of high-end skincare products had a high price-point to match. In Asian markets, red ginseng’s benefits and value as a skincare ingredient are well-known, and the price point is justified. But in US markets, this knowledge isn’t so widespread.
- What Donginbi needed most was brand awareness and compelling brand positioning on the eCommerce giant.
The Oceanwing Amazon Brand Positioning Solution
- With the problem identified, here’s what we did for our friends at Donginbi:
- ● Reorganized the company’s brand and product strategy
- ● Made sure all advertising plans were aligned with the overarching brand strategy to reach the precise target audience
- ● Ran multiple, integrated marketing campaigns with product priority, promos, digital ads, and deal posting to boost brand awareness and strengthen sales growth
- ● Effectively communicated the value and benefits of KGC’s offerings to the consumer on Amazon across the full spectrum of brand assets
- Our data-driven approach yielded some outstanding results for Donginbi.
The Results
- We achieved the following:
- ● More than 400M potential brand impressions drastically boosted the company’s brand awareness on Amazon
- ● Achieved 1.5X more popular ARA rank than the leading competitor brand on Amazon in the US
- ● Got 6K orders within the first quarter of the launch
- Because of the success Donginbi achieved within the first quarter alone, tongues got wagging about Anker, the brand we operate under here at Oceanwing. This success story is what really kicked off our popularity with similar brands in Asia.