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DONGINBI

With a detailed strategy and effective brand positioning, we achieved a massive increase in impressions and sales on Amazon for client Donginbi.

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Legacy Beauty Brand Donginbi Gets their (Ocean) Wings and Reaches $300K GMV in Q1

Donginbi is a luxury beauty brand under KGC, founded back in 1899. The company’s signature ingredient in its effective skincare line, red ginseng, provides customers with some of the most luxurious skincare experiences.

With such a stellar product and reputation going back generations, you’d think the company would have no issue selling on Amazon. But that’s only true if Donginbi could get its offerings in front of the right people.

Obvious foreshadowing ahead — we were able to do just that and achieved tremendous results (and sales numbers) for Donginbi.

Here’s how it all went down.

Amazon online shopping page DONGINBI brand and the product image is a signature oil

Legacy Beauty Brand Donginbi Gets their (Ocean) Wings and Reaches $300K GMV in Q1

Donginbi is a luxury beauty brand under KGC, founded back in 1899. The company’s signature ingredient in its effective skincare line, red ginseng, provides customers with some of the most luxurious skincare experiences.

With such a stellar product and reputation going back generations, you’d think the company would have no issue selling on Amazon.

Amazon online shopping page DONGINBI brand and the product image is a signature oil

 But that’s only true if Donginbi could get its offerings in front of the right people.

Obvious foreshadowing ahead — we were able to do just that and achieved tremendous results (and sales numbers) for Donginbi.

Here’s how it all went down.

The Challenge: Brand Positioning and Awareness

The Oceanwing Amazon Brand Positioning Solution

The Results