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Use BCG Growth Share matrix to identify your brand’s most efficient audiences

Amazon’s DSP audience segmentation is quite complex, requiring a comprehensive consideration of multiple metrics for audience selection and optimization. However, due to the decision-making factors being scattered across different metrics, making quick optimization decisions is not easy. The quadrant analysis method, also known as matrix analysis, uses two key attributes of an entity as dimensions […]

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Show Your E-commerce Marketing Strategy Some Love this Valentine’s Day

Valentine’s Day is fast approaching! This is a prime opportunity for the e-commerce industry to take advantage. Let’s talk about why this specific holiday boasts huge retail potential. From flowers to jewelry to candy to specialty items, many items are purchased on a whim or on short notice, which makes online shopping the ideal option

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Top 4 PR Tactics to Boost Your Beauty & Skincare Brand on Amazon

Despite massive store reopenings in 2021, it seems that more and more customers are interested in buying beauty and skincare products online. As a result, revenue for Amazon’s Beauty & Personal Care category grew 58% year-over-year (YoY), bringing in $2 billion more than last year as of July 2021. If you have a beauty and

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A Discussion on the Solutions of 2022 Amazon US Referral and FBA Fee Changes

Based on a recent announcement from Amazon, starting from January 18th, a bunch of Fulfillment by Amazon (FBA) fulfillment fee changes will come into effect. Along with global logistics and supply chain crisis, the change put more pressure on sellers. What should we do to meet these challenges? Let’s take a look at the new

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Nutrition Industry Case Study

There are over 9 million sellers on Amazon. Getting your offerings in front of the right people can be daunting. For many of our clients, visibility is a key obstacle in reaching higher growth rates and greater profits on Amazon. Our client, Nutrition Brand, was in a highly competitive category, making this common problem even more pronounced. Here’s how we solved it with full-cycle optimization.

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