Blog

Context Recognizing the challenges faced by the lighting brand in their AI-managed advertising campaigns, Oceanwing sought to overcome these obstacles and achieve significant improvements in advertising performance. They turned to Pacvue’s powerful tools to drive enhanced results and increase the brand’s profitability, lower the ACOS, and improve organic ranking. Strategy Oceanwing executed a meticulous strategy, …

Case Study: Comprehensive strategy to increase profitability and lower the Advertising Cost of Sales (ACOS), and improve organic ranking Read More »

Oceanwing is going to be in New York this month in full force for Amazon Unboxed 2022! If you‘re a seller or a brand looking to learn more about how to make your eCommerce business scalable, reach out to us directly to secure a spot at our VIP Dinner, Happy Hour, or to schedule a meeting: services-us@oceanwing.com.  …

Join Us For a Free VIP Dinner in New York During the Amazon Unboxed 2022! Read More »

If you’ve been selling on Amazon, or Amazon PPC (also called Amazon Sponsored Ads), you already know it’s the go-to for fulfilling your overall eCommerce performance. Amazon PPC can greatly improve Amazon sales, but managing it well is not always that easy. Most Marketing Managers struggle to keep up with even the latest spending strategies …

The Winning Strategy that Takes Your Amazon PPC from Basic to Master  Read More »

With Spring around the corner, brands should be looking at ways to optimize their marketing strategies. This is the time to consider your current marketing plans and decide what’s working and what needs a little TLC. The assessment of current inventory is key.

Overview Maintaining logistics and supply chains are some of the most essential components of running a successful eCommerce business. However, due to the complexity involved, supply chains and logistics are also the most challenging part, especially during the global Covid-19 crisis.  What’s worse, no one knows when these kinks in the supply chain will work …

Case Study: How We Saved 10% of Total Cost for An Apparel and Footwear Brand with Full-Cycle Logistics and Supply Chain Management Read More »

The 2021 holiday season was a whirlwind for retailers. For the second year in a row, the world grappled with a pandemic-fueled holiday season. Despite challenges with the supply chain, high demand and inflation,  it was a successful season for e-commerce retailers. In fact, e-commerce sales boomed amid rising concerns that the pandemic would once …

Unpacking the Biggest E-commerce Shopping Season, What did we learn? Read More »

While 2021 hangs its hat on another calendar year, it’s fair to say this was one for the books. We launched our full suite of e-commerce optimization services in North America during a surging worldwide pandemic with the goal of helping brands achieve success, no matter the challenge. And there were several including a global …

Reflecting on Success in 2021 Read More »

Unless you’ve been living under a rock the past year, it should come as no surprise that the supply chain landscape is a continuously evolving challenge for anyone entrenched in the world of e-commerce. Given the evolving and aggregating factors contributing to the situation, businesses now, more than ever, need to be hyper-focused on logistical …

Best Practices to Overcome Supply Chain Woes through the Holidays and Beyond Read More »

Data shows that the cost of Amazon Ads has increased by over 50% since 2020, thus, learning how to allocate your budget and utilize its full potential is important. During communications with our partners and clients, we uncovered that most of brands and sellers still don’t have a clear understanding of Sponsored Ads and Amazon DSP Ads, …

The Most Asked Questions about Amazon DSP & Sponsored Ads Read More »

If your eCommerce business is growing fast, scaling becomes quite the dilemma. When your brand is in a rapid growth phase, clients and employees need more and more support, but your time and resources are increasingly limited.  Filling these gaps and cracks and achieving growth with minimal pain is vital for all brands. So, you …

Scaling Dilemma: Do You Need an eCommerce Agency? Read More »