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Use the Amazon Marketing Cloud RFM Model to classify your customers

In e-commerce retail, we encounter challenges in “customer classification” on a daily basis. With consumers being diverse in their needs and behaviors, treating each customer in a completely standardized manner as a seller will not effectively achieve growth objectives. Here, it’s essential to mention a model test Oceanwing is conducting – the “AMC-RFM Model”. The […]

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Case Study: Lower your ACOS, Improve Organic Ranking and Increase Profitability

Context Recognizing the challenges faced by the lighting brand in their AI-managed advertising campaigns, Oceanwing sought to overcome these obstacles and achieve significant improvements in advertising performance. They turned to Pacvue’s powerful tools to drive enhanced results and increase the brand’s profitability, lower the ACOS, and improve organic ranking. Strategy Oceanwing executed a meticulous strategy,

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Case Study: How We Saved 10% of Total Cost for An Apparel and Footwear Brand with Full-Cycle Logistics and Supply Chain Management

Overview Maintaining logistics and supply chains are some of the most essential components of running a successful eCommerce business. However, due to the complexity involved, supply chains and logistics are also the most challenging part, especially during the global Covid-19 crisis.  What’s worse, no one knows when these kinks in the supply chain will work

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Unpacking the Biggest E-commerce Shopping Season, What did we learn?

The 2021 holiday season was a whirlwind for retailers. For the second year in a row, the world grappled with a pandemic-fueled holiday season. Despite challenges with the supply chain, high demand and inflation,  it was a successful season for e-commerce retailers. In fact, e-commerce sales boomed amid rising concerns that the pandemic would once

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Best Practices to Overcome Supply Chain Woes through the Holidays and Beyond

Unless you’ve been living under a rock the past year, it should come as no surprise that the supply chain landscape is a continuously evolving challenge for anyone entrenched in the world of e-commerce. Given the evolving and aggregating factors contributing to the situation, businesses now, more than ever, need to be hyper-focused on logistical

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The Most Asked Questions about Amazon DSP & Sponsored Ads

Data shows that the cost of Amazon Ads has increased by over 50% since 2020, thus, learning how to allocate your budget and utilize its full potential is important. During communications with our partners and clients, we uncovered that most of brands and sellers still don’t have a clear understanding of Sponsored Ads and Amazon DSP Ads,

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