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Use BCG Growth Share matrix to identify your brand’s most efficient audiences

Amazon’s DSP audience segmentation is quite complex, requiring a comprehensive consideration of multiple metrics for audience selection and optimization. However, due to the decision-making factors being scattered across different metrics, making quick optimization decisions is not easy. The quadrant analysis method, also known as matrix analysis, uses two key attributes of an entity as dimensions […]

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Use the Amazon Marketing Cloud RFM Model to classify your customers

In e-commerce retail, we encounter challenges in “customer classification” on a daily basis. With consumers being diverse in their needs and behaviors, treating each customer in a completely standardized manner as a seller will not effectively achieve growth objectives. Here, it’s essential to mention a model test Oceanwing is conducting – the “AMC-RFM Model”. The

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Case Study: Lower your ACOS, Improve Organic Ranking and Increase Profitability

Context Recognizing the challenges faced by the lighting brand in their AI-managed advertising campaigns, Oceanwing sought to overcome these obstacles and achieve significant improvements in advertising performance. They turned to Pacvue’s powerful tools to drive enhanced results and increase the brand’s profitability, lower the ACOS, and improve organic ranking. Strategy Oceanwing executed a meticulous strategy,

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Case Study: How we brought Beekeeper’s Naturals to the #1 Best Seller on Prime Day 2022 and kept it there

According to a third-party estimate, this year’s Amazon Prime Day delivered grossed more than $12 billion in sales, marking it the biggest Prime Day event in Amazon’s history. Amazon reports show more than 300 million items were sold during those two days. This is a wonderful opportunity for brands to realize their potential, and we

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Show Your E-commerce Marketing Strategy Some Love this Valentine’s Day

Valentine’s Day is fast approaching! This is a prime opportunity for the e-commerce industry to take advantage. Let’s talk about why this specific holiday boasts huge retail potential. From flowers to jewelry to candy to specialty items, many items are purchased on a whim or on short notice, which makes online shopping the ideal option

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Case Study: How We Saved 10% of Total Cost for An Apparel and Footwear Brand with Full-Cycle Logistics and Supply Chain Management

Overview Maintaining logistics and supply chains are some of the most essential components of running a successful eCommerce business. However, due to the complexity involved, supply chains and logistics are also the most challenging part, especially during the global Covid-19 crisis.  What’s worse, no one knows when these kinks in the supply chain will work

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Unpacking the Biggest E-commerce Shopping Season, What did we learn?

The 2021 holiday season was a whirlwind for retailers. For the second year in a row, the world grappled with a pandemic-fueled holiday season. Despite challenges with the supply chain, high demand and inflation,  it was a successful season for e-commerce retailers. In fact, e-commerce sales boomed amid rising concerns that the pandemic would once

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