With Spring around the corner, brands should be looking at ways to optimize their marketing strategies. This is the time to consider your current marketing plans and decide what’s working and what needs a little TLC. The assessment of current inventory is key.
Valentine’s Day is fast approaching! This is a prime opportunity for the e-commerce industry to take advantage. Let’s talk about why this specific holiday boasts huge retail potential. From flowers to jewelry to candy to specialty items, many items are purchased on a whim or on short notice, which makes online shopping the ideal option …
Show Your E-commerce Marketing Strategy Some Love this Valentine’s Day Read More »
Overview Maintaining logistics and supply chains are some of the most essential components of running a successful eCommerce business. However, due to the complexity involved, supply chains and logistics are also the most challenging part, especially during the global Covid-19 crisis. What’s worse, no one knows when these kinks in the supply chain will work …
The 2021 holiday season was a whirlwind for retailers. For the second year in a row, the world grappled with a pandemic-fueled holiday season. Despite challenges with the supply chain, high demand and inflation, it was a successful season for e-commerce retailers. In fact, e-commerce sales boomed amid rising concerns that the pandemic would once …
Unpacking the Biggest E-commerce Shopping Season, What did we learn? Read More »
Despite massive store reopenings in 2021, it seems that more and more customers are interested in buying beauty and skincare products online. As a result, revenue for Amazon’s Beauty & Personal Care category grew 58% year-over-year (YoY), bringing in $2 billion more than last year as of July 2021. If you have a beauty and …
Top 4 PR Tactics to Boost Your Beauty & Skincare Brand on Amazon Read More »
While 2021 hangs its hat on another calendar year, it’s fair to say this was one for the books. We launched our full suite of e-commerce optimization services in North America during a surging worldwide pandemic with the goal of helping brands achieve success, no matter the challenge. And there were several including a global …
Unless you’ve been living under a rock the past year, it should come as no surprise that the supply chain landscape is a continuously evolving challenge for anyone entrenched in the world of e-commerce. Given the evolving and aggregating factors contributing to the situation, businesses now, more than ever, need to be hyper-focused on logistical …
Best Practices to Overcome Supply Chain Woes through the Holidays and Beyond Read More »
Based on a recent announcement from Amazon, starting from January 18th, a bunch of Fulfillment by Amazon (FBA) fulfillment fee changes will come into effect. Along with global logistics and supply chain crisis, the change put more pressure on sellers. What should we do to meet these challenges? Let’s take a look at the new …
A Discussion on the Solutions of 2022 Amazon US Referral and FBA Fee Changes Read More »
There are 9 million active sellers on Amazon, compared to only 2.5 million before the pandemic. With so many new sellers, there’s a lot more noise and a lot more competition in the most popular categories on the eCommerce giant. If you want to be a part of the elite group of sellers who rake …
Data shows that the cost of Amazon Ads has increased by over 50% since 2020, thus, learning how to allocate your budget and utilize its full potential is important. During communications with our partners and clients, we uncovered that most of brands and sellers still don’t have a clear understanding of Sponsored Ads and Amazon DSP Ads, …
The Most Asked Questions about Amazon DSP & Sponsored Ads Read More »
