Sherry Xiong

Show Your E-commerce Marketing Strategy Some Love this Valentine’s Day

Valentine’s Day is fast approaching! This is a prime opportunity for the e-commerce industry to take advantage. Let’s talk about why this specific holiday boasts huge retail potential. From flowers to jewelry to candy to specialty items, many items are purchased on a whim or on short notice, which makes online shopping the ideal option …

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Case Study: How We Saved 10% of Total Cost for An Apparel and Footwear Brand with Full-Cycle Logistics and Supply Chain Management

Overview Maintaining logistics and supply chains are some of the most essential components of running a successful eCommerce business. However, due to the complexity involved, supply chains and logistics are also the most challenging part, especially during the global Covid-19 crisis.  What’s worse, no one knows when these kinks in the supply chain will work …

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Unpacking the Biggest E-commerce Shopping Season, What did we learn?

The 2021 holiday season was a whirlwind for retailers. For the second year in a row, the world grappled with a pandemic-fueled holiday season. Despite challenges with the supply chain, high demand and inflation,  it was a successful season for e-commerce retailers. In fact, e-commerce sales boomed amid rising concerns that the pandemic would once …

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Top 4 PR Tactics to Boost Your Beauty & Skincare Brand on Amazon

Despite massive store reopenings in 2021, it seems that more and more customers are interested in buying beauty and skincare products online. As a result, revenue for Amazon’s Beauty & Personal Care category grew 58% year-over-year (YoY), bringing in $2 billion more than last year as of July 2021. If you have a beauty and …

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Best Practices to Overcome Supply Chain Woes through the Holidays and Beyond

Unless you’ve been living under a rock the past year, it should come as no surprise that the supply chain landscape is a continuously evolving challenge for anyone entrenched in the world of e-commerce. Given the evolving and aggregating factors contributing to the situation, businesses now, more than ever, need to be hyper-focused on logistical …

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A Discussion on the Solutions of 2022 Amazon US Referral and FBA Fee Changes

Based on a recent announcement from Amazon, starting from January 18th, a bunch of Fulfillment by Amazon (FBA) fulfillment fee changes will come into effect. Along with global logistics and supply chain crisis, the change put more pressure on sellers. What should we do to meet these challenges? Let’s take a look at the new …

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The Most Asked Questions about Amazon DSP & Sponsored Ads

Data shows that the cost of Amazon Ads has increased by over 50% since 2020, thus, learning how to allocate your budget and utilize its full potential is important. During communications with our partners and clients, we uncovered that most of brands and sellers still don’t have a clear understanding of Sponsored Ads and Amazon DSP Ads, …

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