Sherry Xiong

Join Us For a Free VIP Dinner in New York During the Amazon Unboxed 2022!

Oceanwing is going to be in New York this month in full force for Amazon Unboxed 2022! If you‘re a seller or a brand looking to learn more about how to make your eCommerce business scalable, reach out to us directly to secure a spot at our VIP Dinner, Happy Hour, or to schedule a meeting: services-us@oceanwing.com.  …

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The Winning Strategy that Takes Your Amazon PPC from Basic to Master 

If you’ve been selling on Amazon, or Amazon PPC (also called Amazon Sponsored Ads), you already know it’s the go-to for fulfilling your overall eCommerce performance. Amazon PPC can greatly improve Amazon sales, but managing it well is not always that easy. Most Marketing Managers struggle to keep up with even the latest spending strategies …

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Case Study: How Beekeeper’s Naturals Ranked as a #1 Best Seller on Prime Day 2022 by Leveraging Oceanwing’s Full-Funnel Ad Strategy

According to a third-party estimate, this year’s Amazon Prime Day delivered grossed more than $12 billion in sales, marking it the biggest Prime Day event in Amazon’s history. Amazon reports show more than 300 million items were sold during those two days. This is a wonderful opportunity for brands to realize their potential, and we …

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Show Your E-commerce Marketing Strategy Some Love this Valentine’s Day

Valentine’s Day is fast approaching! This is a prime opportunity for the e-commerce industry to take advantage. Let’s talk about why this specific holiday boasts huge retail potential. From flowers to jewelry to candy to specialty items, many items are purchased on a whim or on short notice, which makes online shopping the ideal option …

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Case Study: How We Saved 10% of Total Cost for An Apparel and Footwear Brand with Full-Cycle Logistics and Supply Chain Management

Overview Maintaining logistics and supply chains are some of the most essential components of running a successful eCommerce business. However, due to the complexity involved, supply chains and logistics are also the most challenging part, especially during the global Covid-19 crisis.  What’s worse, no one knows when these kinks in the supply chain will work …

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Unpacking the Biggest E-commerce Shopping Season, What did we learn?

The 2021 holiday season was a whirlwind for retailers. For the second year in a row, the world grappled with a pandemic-fueled holiday season. Despite challenges with the supply chain, high demand and inflation,  it was a successful season for e-commerce retailers. In fact, e-commerce sales boomed amid rising concerns that the pandemic would once …

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Top 4 PR Tactics to Boost Your Beauty & Skincare Brand on Amazon

Despite massive store reopenings in 2021, it seems that more and more customers are interested in buying beauty and skincare products online. As a result, revenue for Amazon’s Beauty & Personal Care category grew 58% year-over-year (YoY), bringing in $2 billion more than last year as of July 2021. If you have a beauty and …

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Best Practices to Overcome Supply Chain Woes through the Holidays and Beyond

Unless you’ve been living under a rock the past year, it should come as no surprise that the supply chain landscape is a continuously evolving challenge for anyone entrenched in the world of e-commerce. Given the evolving and aggregating factors contributing to the situation, businesses now, more than ever, need to be hyper-focused on logistical …

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