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Amore Pacific US
Our client had great success with their K-beauty line in Asia. But our data-driven Amazon brand strategy drastically boosted their sales in US markets.
Top-Selling K-Beauty Brand Boosts ARA Rank 133K with Data-driven Amazon Brand Strategy from Oceanwing
Amazon.com is one of the most competitive platforms for eCommerce companies. But it also offers the biggest payoff if you can take command of it and reach your ideal customers.
Finding the right people on Amazon for our clients is one of our many specialties. By leveraging precise data from our in-house Amazon experts, we build detailed and highly effective brand strategies for our clients on Amazon.
Amore Pacific US is a top-selling K-beauty brand. The company had built a sizable following of happy customers with its flagship beauty product Hera in Asian markets.
But the company wanted more.
Top-Selling K-Beauty Brand Boosts ARA Rank 133K with Data-driven Amazon Brand Strategy from Oceanwing
Amazon.com is one of the most competitive platforms for eCommerce companies. But it also offers the biggest payoff if you can take command of it and reach your ideal customers.
Amore Pacific US is a top-selling K-beauty brand. The company had built a sizable following of happy customers with its flagship beauty product Hera in Asian markets. But the company wanted more.
The Challenge: Amore Pacific US needed a brand strategy from the seasoned Amazon pros
- Although Amore Pacific’s Hera was incredibly popular in the Korean market, on Amazon.com, they weren’t getting the traction they wanted. With its high price-point, the company was struggling to find the right customers for its line of offerings.
- Amore Pacific’s team lacked the needed local consumer and market knowledge of Amazon.com. Unfortunately, their top-selling products in Korea weren’t getting in front of their ideal customers in the US.
- So, they gave us a ring.
The Oceanwing Amazon Brand Strategy Solution
- We had the team and the in-house, big-data capabilities to create an effective brand strategy for Amore Pacific US offerings on Amazon. With granular, real-time data and consumer insights, we developed a holistic brand strategy for the company with their target audience at the forefront.
- Here’s what we did:
- ● Determined which product images were most appealing through continuous A/B testing of assets
- ● Developed and executed a warm-up campaign to identify the best audience group
- ● Drastically improved conversion rates with proven, working audience groups and assets
- Our efforts yielded highly precise, granular data on who the company’s target audience was on Amazon.com and how to reach them with branded assets consistent across the company’s product and store pages.
- Amore Pacific’s CEO, XXX, was pleased with the results:
- “We are very satisfied with the performance of our Mother's Day campaign. We are so touched because we saw you guys are working on it even on the weekend. We really appreciate your efforts!”
- And those results speak for themselves.
Final Results
- ● Increased ARA rank over 100K
- ● Contributed to an ROI of 3.57
- ● Increased impressions over 1.5M
- ● 110% achievements in Q1
- ● Positively Influenced KOLs
- ● Sufficient support of Amore’s supply chain
Want these results for your brand? Reach out to us today.
- Are you ready to see similar success as Amore Pacific US but aren’t sure where to start on Amazon? Shoot us a message, and let’s talk!